Real-world problems.
Design-led solutions.

A collection of digital products that I helped design and improve - scaling processes, reducing costs, and unlocking growth across industries.

Public Pages

Toptal SCP (Service Centric Pages)

Public-facing pages used across 130+ Toptal services to showcase capabilities and drive leads. I designed a flexible system that adapts to any content type — so each page, from AI to DevOps, feels tailored, expert-led, and conversion-ready.

Results
001
001

Redesigned service pages system-wide — driving 15K+ sign-ups and 11.5% more client conversions

002
002

Organic traffic grew 22% through SEO-tuned pages — helping land multiple enterprise clients

Mobile Application

Smartendr (Service Business OS)

A mobile-first platform for hospitality teams to manage orders, staff tasks, and real-time service updates. I redesigned the entire app UX to streamline ordering flows, reduce friction for staff, and improve speed during peak hours.

Results
001
001

Ordering flow became 3× faster — improving speed and accuracy in high-volume settings

002
002

28% increase in daily active use after relaunching the core mobile experience

Operations Management

Vantage Web App (Installer Platform)

An internal platform used by field installers to track jobs, manage approvals, and streamline delivery. I redesigned the core experience around speed and clarity — helping teams cut admin work, stay on schedule, and scale field operations.

Results
001
001

Redesigned the app’s core workflows — saving 40+ hours weekly across installer teams

002
002

Cut project delivery time by 35% through faster approvals and job tracking

Logistics/3PL
Logistics/3PL
B2B
B2B
WMS Portal
WMS Portal
Mobile App
Mobile App
Packiyo

Digitalising the warehouse experience - 
from Excel pain to scan-and-go speed with real-time inventory management

Growth Marketing
Growth Marketing
B2B
B2B
Internal Platform
Internal Platform
Toptal CMS

Enabled multiple teams to manage 30,000+ pages while publishing 2.6x faster - no code required

Construction
Construction
B2C
B2C
Procurement Platform
Procurement Platform
Procurified

Turned a messy RFQ process into a streamlined quoting and audit experience 
for large-scale construction projects

"
Yuliia seamlessly integrated with the Engineering and Product teams, forming an unstoppable trio when she led all design effort. Her potential to elevate the quality of any project she works on is undeniable.
Aleksandar Đurić

Director of Product design at Toptal
Always determined, well structured and most importantly, extremely fast in shipping various design updates. She crafted mock-ups usually within hours, which is key in a fast and agile environment.


Cristian Leon

Principal Project Manager
Yuliia is a versatile designer, capable of handling everything from UI-heavy products to online marketing pages. From research and execution to stakeholder management, Yuliia excelled at every step.
Lubos Volkov
Lead Designer
I especially appreciate her quick turn-around on reviews after feedback on the initial designs. The team now has ready designs to take on. She has a great attitude towards her tasks and works seamlessly with engineers.
Hussain Shehu

Senior Product Manager
She joined the team and transformed the tool into one of the most recognized, user-friendly, and agile systems in the company. Countless times, the feedback from the team has simply been "wow!"


Maxim Vysotskyi
Principal Engineer
Yuliia makes sure that she's onboarded on the correct problems before she dives into solutions. She's always concerned with the most important corner cases and her deliverables are always complete.
Soha Yassin

Growth Product Manager
Her insights into user behavior and her commitment to understanding client needs were instrumental in delivering products. She consistently delivered high-quality work on time, demonstrating her strong PM skills.
Roman Leinwather
Senior Product Designe
Yuliia is incredibly active and responsive, no matter how many teams or projects she’s juggling. She always finds time to return messages, pair up, and clarify any UI/UX, accessibility, or design decisions.


Ece Akcicek

Senior QA Automation Engineer
I can confidently say she is one of the most talented, resilient, and flexible designers I’ve ever worked with. Yuliia consistently overcomes design challenges with creative ideas and a holistic approach to problem-solving. 


Manoel Sousa

Senior Product Designer at Toptal
Yuliia was always open to discussing any part of the product, whether it was feasibility, behavior, or user flows. This is one of her standout qualities, her ability to bridge the gap between design and the technical side.


Susana Prado

Senior Frontend Engineer
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